Every immersive experience begins somewhere, and the space it occupies is never just a backdrop. In this fireside conversation, two pioneering women at the intersection of real estate and live experience explore the complex, creative, and often surprising relationship between the spaces we build in and the stories we tell inside them.

Avra Jain, the urban alchemist behind Miami's MiMo renaissance, the Vagabond Hotel, and Factory Town, has spent her career transforming abandoned spaces into living cultural landmarks — including the historic Gold Dust Motel, where Juggerknot's Miami Motel Stories was brought to life. For Avra, real estate isn't just a canvas. It's a collaborator.

Lanné Bennett, founder of The Lanné Company and one of the most powerful commercial real estate strategists in the country, has spent 25+ years helping immersive and experiential brands — from Meow Wolf to Phantom Peak to Netflix — find, negotiate, and activate the right spaces for their work. She knows better than anyone that finding the perfect space for an experience is never as simple as it looks.

Together they explore both sides of the equation: what happens when creatives design around the real estate that exists, and what happens when the creative vision drives the real estate deal. From neighborhood revitalization to Times Square, from 30,000-square-foot immersive worlds to a motel in Little Havana — this is a conversation about space, story, community, and the hard-won art of making it all work.