Kick off the Miami Immersive Summit with a sponsored breakfast from O Cinema — Miami's leading hub for immersive and independent storytelling. Check in, pick up your badge, and start the conversations that will carry you through the day.

Juggerknot Theatre Company, Live Arts Miami, and The Immersive Experience Institute welcome you to the first-ever Miami Immersive Summit. Hear from the producers and partners who built this gathering and the vision behind it.

Long before "immersive" became an industry buzzword, Disney was inviting audiences to play. Creative Director Jennifer Bascom traces the evolution of themed entertainment's relationship with immersive technique — from the legendary Adventurer's Club to Disney's newest cruise ships — and what it means for the future of audience-active experience design.

Giancarlo Rodaz, Artistic Director of Area Stage, shares how he has spent his career transforming unexpected spaces into fully immersive worlds — from a 1930s underground speakeasy to the high seas of Norwegian Cruise Lines.

Mikhael Tara Garver (Culture House Immersive), in conversation with Joanne Banko (The Adrienne Arsht Center), discusses how to create the conditions for transformation by focusing on the creative, the commercial, and the craft. This is how immersive work can become a thriving, scalable enterprise and genuine culture change engine, not one or the other, but both, by design.

How do you build an immersive story from science? In this conversation, the creative team behind Theater of the Mind explores the intersection of neuroscience, storytelling, and technology design, revealing the custom tools and collaborative process that shaped the production.

Take a breath, step outside, and explore. The Miami Immersive Summit is set in the heart of Downtown Miami — with plenty of restaurants, cafés, and spots to grab a bite just steps from the venue. We'll see you back in the room refreshed and ready for the afternoon.

Asher Young, Executive Producer & Creative Director on Masquerade, the award-winning adaptation of Andrew Lloyd Weber’s Phantom of the Opera, answers the why’s and how’s of taking the most famous Broadway show of them all and turning it into a promenade experience that delights both old and new fans alike. 

Space is never just a backdrop. Two pioneering women — urban developer Avra Jain and commercial real estate powerhouse Lanné Bennett — explore the relationship between real estate and immersive experience: when creatives design around the space that exists, and when the creative vision drives the deal entirely.

How do you honor a brand's legacy while building an experience that genuinely moves people? Montana Masback, co-founder of Tequila Town — a 25,000-square-foot immersive journey through the world of agave — shares what he learned building large-scale brand collaborations that put storytelling, not product placement, at the center.

South Florida PBS is reimagining what public media can be. Hear from the leaders of their immersive division — including Director of Immersive Media Sadah Espii Proctor — on how they're using cutting-edge technology and cultural partnerships to transform the way art, history, and science come to life for audiences across South Florida and beyond.

How can immersive theater deepen empathy and promote social justice? David Feiner of Albany Park Theater Project reflects on Port of Entry's eight-year journey and the ethical and artistic questions that emerge when audiences are invited inside the stories of marginalized communities.

It’s the most important word in production and the hardest one to get someone to say: YES. 

Immersive Experience Institute co-founder Noah J. Nelson shares insights drawn from the latest industry reports and research efforts to share a picture of what audiences are looking for now as they search for immersive experiences… or encounter them for the first time!